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The Secret to Making Smart, Decisive, Satisfying Gear Purchases

Last Updated: May 7, 2022 by Mike Emiliani

professor iyengar choice study

"I'm Going to Buy That New Pedal...But First..." Gear is everywhere and boy can it be addictive to buy. What happens to our brains when we mix emotion, Dopamine and some clever marketing is well documented and is proven to affect how we buy, what we buy and how we feel after the purchase. But before we make the purchase were confronted with dozens of choices. … [Read more...] about The Secret to Making Smart, Decisive, Satisfying Gear Purchases

How to Cure Gear Acquisition Syndrome For Good

Last Updated: May 28, 2022 by Mike Emiliani 1 Comment

gas gear

You see that new bass guitar in the store front window. Your eyes widen and a million thoughts all rush through your head at once like seeing the love of your life for the first time. You head inside and check the price. $400.00 isn't too bad you tell yourself. The wife won't mind if I bought another bass or splurge on that other cabinet head. It is on sale after all and it is … [Read more...] about How to Cure Gear Acquisition Syndrome For Good

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