"I'm Going to Buy That New Pedal...But First..." Gear is everywhere and boy can it be addictive to buy. What happens to our brains when we mix emotion, Dopamine and some clever marketing is well documented and is proven to affect how we buy, what we buy and how we feel after the purchase. But before we make the purchase were confronted with dozens of choices. … [Read more...] about The Secret to Making Smart, Decisive, Satisfying Gear Purchases